Stampin Up is doing a color refresh! They are bringing back (or keeping) 9 retired In Colors - Bermuda Bay, Blushing Bride, Calypso Coral, Crushed Curry, Island Indigo, Pear Pizzazz, Pool Party, Soft Sky, and Wisteria Wonder and adding a new color Smokey Slate to the mix. These will all become core colors.
Colors that are retiring are Regal Rose, Pretty in Pink, Bashful Blue, Certainly Celery, Baja Breeze, Riding Hood Red, Bravo Burgundy, Not Quite Navy, More Mustard, and River Rock. The family groups will be as follows
THE REASON FOR THESE CHANGES.
Q: Why are colors being discontinued?
A: We retired colors based on sales history and focus group feedback. We also looked at our overall color offering and determined what colors were not working with others. We sent out surveys, looked at trends, and determined what colors are out of date, etc.
Q: Why have some of the carryover colors changed collections?
A: With the changes, we found that a few colors fit better in a different collection. We also organised our colors to be more complementary within each collection.
So, what does this mean for you? Well, I want you to think back to years prior. When the retired list gets posted every year (and it's only about 3 weeks away), shoppers wait to order the retiring In Color cardstock, markers, ink pads, reinkers and accessories and are dissappointed that they are sold out. The same thing will happen here. Items that are discontinued WILL sell out fast. So, trust me on this one. Take stock of what you have, then place your order. Order between April 6 and 8, 2013 and take advantage of FREE shipping. While you're at it, check your Lucky Limeade. It will retire in May.