By Stampin' Up!
Scotch 3M's Stationery Products Division, major manufacturer of adhesives and computer accessories, and Stampin' Up!, a leading manufacturer of decorative rubber stamps and crafting supplies, have formed a joint marketing agreement. Both companies anticipate the agreement will produce substantial increased reach to crafters in the billion-dollar US craft market and beyond.
"The synergy created by this program will be outstanding," says Stampin' Up! CEO Shelli Gardner. "We are very excited about the cross-promotional opportunities with a great company like 3M."
The agreement signals a first between a direct-sales craft company and a craft materials retailer. In an industry marked by constantly changing creative styles and equivalent-quality products, successful companies are focusing on strategies to move their products to the forefront. In this highly visual industry, visibility is everything.
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